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February 11, 2007
Posted by Jason

Spider-man Fan Marketing: No Geeks Need Apply

The Spider-Man Movie Network is looking for a male and female to be the “Face of the Fan” for its online Spider-man 3 promotions online. It’s a savvy move to turn to the internet for help when marketing properties with a huge, existing fan base—see Nancy Baym’s blog, Online Fandom, for some great examples—and it’s [...]

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Posted Under Advertising

January 9, 2007
Posted by Bill Herman

Disney uses DMCA to shutter blog critic; may ironically help blogger

In yet another example of the abusive use of DMCA Title II, Disney has effectively silenced a weblog critic who was waging a successful PR campaign against one of its stations for patently offensive content.
The blog, Spocko’s Brain, posted audio files of right-wing talk show hosts from Bay Area ABC affiliate station KSFO. As MediaPost [...]

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Posted Under Advertising Copyright Internet policy Media criticism Telecommunications policy

October 18, 2006
Posted by Bill Herman

Labels using P2P traffic for marketing

Music companies and others who have a product to sell (e.g., Coke) are using P2P as a marketing tool.
The Wall Street Journal is reporting that Jay-Z (who provided the material for half of the Grey Album and never thought of suing; btw, read this letter) is using peer-to-peer traffic to promote his tour and to [...]

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Posted Under Advertising Copyright

April 4, 2006
Posted by Bill Herman

GM’s viral marketing backfires

General Motors has invited the general public to create their own ads for the new Chevy Tahoe. They’ve provided a decent amount of footage of the new SUV and some sound beds and told folks to go crazy.
Thousands of environmentalists and other SUV critics have gone Adbusters and created viral videos criticizing the SUV for [...]

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Posted Under Activism Advertising Copyright Media criticism

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