shouting loudly

The Spider-Man Movie Network is looking for a male and female to be the “Face of the Fan” for its online Spider-man 3 promotions online. It’s a savvy move to turn to the internet for help when marketing properties with a huge, existing fan base—see Nancy Baym’s blog, Online Fandom, for some great examples—and it’s [...]

In yet another example of the abusive use of DMCA Title II, Disney has effectively silenced a weblog critic who was waging a successful PR campaign against one of its stations for patently offensive content.
The blog, Spocko’s Brain, posted audio files of right-wing talk show hosts from Bay Area ABC affiliate station KSFO. As MediaPost [...]

Music companies and others who have a product to sell (e.g., Coke) are using P2P as a marketing tool.
The Wall Street Journal is reporting that Jay-Z (who provided the material for half of the Grey Album and never thought of suing; btw, read this letter) is using peer-to-peer traffic to promote his tour and to [...]

General Motors has invited the general public to create their own ads for the new Chevy Tahoe. They’ve provided a decent amount of footage of the new SUV and some sound beds and told folks to go crazy.
Thousands of environmentalists and other SUV critics have gone Adbusters and created viral videos criticizing the SUV for [...]