June 11, 2013
Posted by David Karpf
A Web of Persuasion, or a Web of Mobilization
Once again, it’s time for a reassessment of what the web is good for. In political communication research, we tend to make a hardline distinction between political persuasion and political mobilization. In simple terms, persuasion is the act of convincing someone to change their position on a topic (which candidate they support/whether climate change is real), [...]