June 3, 2010
Posted by Bill Herman
More on Facebook and Privacy: Zuckerberg Just Doesn’t Care
(I’ve been MIA for months now, but I just submitted my grades and am finally writing a loooong overdue blog post.)
A Hunter alumnus asked me (on Facebook, no less):
Any thoughts on the most recent “privacy concerns” regarding facebook?
For starters, let’s put it this way: I gave the Diaspora project $25 and will soon proudly be rocking their T-shirt.
Also, you can drop the scare quotes. It should creep everyone out how easy it is to cyber-stalk anybody with a FB profile who doesn’t watch the company’s privacy moves like a hawk. People who joined early and kept everything limited to “just friends” but didn’t update their settings have now had what they thought was private information laid bare for the world to see. This is not just immoral; it borders on fraudulent, and it’s potentially dangerous.
Lokman Tsui, a dear friend and U Penn classmate, killed his FB profile, and I fully support and understand his decision. I’m thinking about doing the same, but the costs and benefits are diminished in my case; my wife will continue updating me about our family and friends, as well as telling the world when we’re out of state.
This issue isn’t going away. In his public statements on the issue, FB chief Mark Zuckerberg is incredibly cavalier and uncaring about his users’ privacy. (Listen to this interview on NPR. The opening exchange is incredibly revealing:
Melissa Block: We’ve been hearing these protests getting louder and louder. There’s a “We’re quitting Facebook” campaign on the net. Did this level of user anger catch you off guard?
Mark Zuckerberg: You know, whenever we launch products, a lot of people like the products, and a lot of people are critical, and I think that’s just something that comes with having more than 400 million people using your service. So what we try to do is we try to build the products that we think are best, and then we listen to what people are saying, how people are talking to their friends about the product, what they tell us, the emails that they send us.
What we heard loud and clear this time was that people wanted simpler controls for how to share their information. We spent the last few weeks building those. It was a pretty big effort, but we really wanted to make sure that we were responding to the feedback that we were hearing, so that’s what we rolled out.
This is an amazingly sketchy dodge of the actual question and the real issue. People were and are mad because Facebook began with a simple privacy policy, simple privacy settings, and privacy as the default. In the years since, they’ve violated the expectation of privacy that they created by publicizing info that was formerly private, by defaulting people into public settings, by making some information (including the list of your FB friends) impossible to hide, and (last and least importantly) making it increasingly difficult to change one’s privacy settings.
For Zuckerberg to describe their moving target of a privacy policy as a “new product” is beyond disingenuous–it’s callous and shows wanton disregard for his users’ wishes and the expectations that he helped create, only to violate.
By the way, I’m still on Facebook for 2 reasons. First, I’ve always tried not to post things I consider truly private. This is because I was a Ph.D. candidate before the service launched, so my friends have always included a large number of colleagues, making me think twice before I post.
Second, and more importantly from a policy perspective, is the problem of network effects; the service is much more valuable than its competitors because many more of my friends and family use Facebook–and they keep using it because their friends and family keep using it, and so on. Walking away from Facebook is basically walking away from the social networking hub.
The size of the network and the centrality it plays in so many people’s lives makes it really scary that somebody with such apparent disregard for users’ best interests is in charge.
2 Comments
June 9, 2010
I’m totally with you on the network effects point, Bill. The tricky part is that, in practice, facebook is two things:
1. an ecology
2. a business
I was back in Philadelphia last weekend and used facebook to quickly and easily contact friends and organize a gathering. A few of those friends had quit facebook, so I had to track them down via email or text. (For close friends, that’s no problem. But for plenty of others, the 2 year interval since I’ve left means I don’t have that info handy anymore)
The average user is likely to remain ambivalent to facebook’s privacy violations because they experience it as an ecology for communicating with their social network. Facebook is some company that provides this service for free and that seems kind of cool in the abstract.
Facebook as a company, meanwhile, keeps getting shadier and shadier. But so long as people are interfacing with the ecology and not the company, its pretty tough to stir up large-scale collective action. And without such collective action, the company will just keep acting in bad faith, while individuals are faced with a stark choice between abandoning the ecology or giving up meaningful expectations of privacy.
Only bright side that I see is that groups like MoveOn have decided to make this a campaign issue in its own right. I think it’s more likely that professional campaigners create enough reputation costs to facebook that the company starts acting responsibly than that a new entrant like Diaspora will overtake the current juggernaut.
June 11, 2010
The problem is that keeping Facebook is better than nothing (as you say, email etc hardly count). We need a viable alternative. Network effects might make it hard, but not impossible, to have maybe one or two competitors. What I would love to see is some pressure to Facebook to free our data, to make it portable, so that we actually get to chose if there are alternatives.
Sorry, comments for this entry are closed at this time.