Comments on: Tweeting their way to victory? Color me confused… http://www.shoutingloudly.com/2009/02/27/tweeting-their-way-to-victory-color-me-confused/ building a healthy information ecosystem Sat, 28 Jan 2012 15:41:14 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jason http://www.shoutingloudly.com/2009/02/27/tweeting-their-way-to-victory-color-me-confused/comment-page-1/#comment-9484 Jason Fri, 27 Feb 2009 22:58:34 +0000 http://www.shoutingloudly.com/?p=806#comment-9484 I haven't seen much research or commentary on what the strategy was behind the Obama campaign's Twitter account, but I did run into <a href="http://blog.futurelab.net/2008/12/10_reasons_obama_should_contin.html" rel="nofollow">10 Reasons Obama Should Continue on Twitter</a>. (The account has been dormant since the election.) There's some pie-in-the-sky stuff there (e.g., the implication that the people running a political Twitter account read their <i>followers'</i> tweets), though some of the reasons may be sensible. "Directing" people to "relevant content"? Okay, maybe. You could always throw out stuff like, "They're voting on HR 1201 today! Write to your representatives!" I'd say, then, that the problem with the Gingrich Twitter account written about at Think Progress may be the content more so than the form. It's hard to imagine mobilizing anybody to action with directionless statements reaffirming general values. I haven’t seen much research or commentary on what the strategy was behind the Obama campaign’s Twitter account, but I did run into 10 Reasons Obama Should Continue on Twitter. (The account has been dormant since the election.) There’s some pie-in-the-sky stuff there (e.g., the implication that the people running a political Twitter account read their followers’ tweets), though some of the reasons may be sensible. “Directing” people to “relevant content”? Okay, maybe. You could always throw out stuff like, “They’re voting on HR 1201 today! Write to your representatives!”

I’d say, then, that the problem with the Gingrich Twitter account written about at Think Progress may be the content more so than the form. It’s hard to imagine mobilizing anybody to action with directionless statements reaffirming general values.

]]>