shouting loudly

South Park Creators Think Digital

Here’s a minilink to a NYT story about Trey Parker and Matt Stone’s new South Park deal (worth roughly $75m over 4 years), in which they get a share of ad revenue and seek to take the show online–in other words, to move on from Viacom’s 20th-Century business model.

Let me spoil the best part right now:

To Matt Stone and Trey Parker, the creators and executive producers of “South Park,” Comedy Central’s most lucrative franchise, the clip ought to have been blazing its authorized way around the Internet, its flouting of social norms picking up ad revenue with every set of eyeballs. Instead, the clip was easy to find, but it wasn’t making any money for its rightful owners.

“If I’m overseas and have to get an episode right away,” Mr. Stone lamented, “you literally have to go to an illegal download site.”

Dude, that was $%^&* sweet!