GM’s viral marketing backfires

General Motors has invited the general public to create their own ads for the new Chevy Tahoe. They’ve provided a decent amount of footage of the new SUV and some sound beds and told folks to go crazy.

Thousands of environmentalists and other SUV critics have gone Adbusters and created viral videos criticizing the SUV for contributing to global warming and for injuring and killing those who choose not to drive SUVs. (As someone who bikes in Philly, where all drivers are under the influence of PCP, I find this latter message persuasive.)

See some of the best “ads” here, and snicker as you read about GM’s sloth-like response.

Unsurprisingly, GM’s contest rules scream, in all caps, that any attempt to “UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS.” I somehow suspect that GM will avoid a Diebold-like confrontation over copyright law.

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