I think it’s good that a French company failed to trademark the smell of fresh strawberries. I found the argument surrounding this decision a little odd, though:

The company argued that while strawberries may look and taste different, they all smell the same, and as a result could be trademarked.

The [European Union] court took a different view, and smell experts found that instead of just one aroma, strawberries can in fact have up to five different, distinct scents.

Oh, well, that’s a relief. Also, I am glad that there are “smell experts” out there somewhere who are being utilized. I get enough flak as it is for aiming to be a “comics and video games expert,” but some day we’ll come in useful too.